Data protection

Privacy policy

for the website www.mattro.com in the version of 28.06.2021

Data protection

We have written this privacy statement (version 28.06.2021-111701431) in order to provide you with information in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 explain what information we collect, how we use information and what choices you have as a visitor to this website.

Data protection statements usually sound very technical. This version, on the other hand, is intended to describe the most important things to you as simply and clearly as possible. As far as possible, technical terms are explained in a reader-friendly way. We also want to convey that we only collect and use information with this website if there is a corresponding legal basis. This is certainly not possible by providing the most concise, technical explanations possible, as is often standard practice on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information you did not know yet.

If you still have questions, we would like to ask you to follow the existing links and look at further information on third party sites, or simply write us an e-mail. You can find our contact details in the imprint.

Automatic data storage

When you visit websites these days, certain information is automatically created and stored, including on this website. This collected data should be collected as sparingly as possible and only with justification. By website, by the way, we mean the entirety of all web pages on your domain, i.e. everything from the home page (homepage) to the very last subpage (like this one). By domain, we mean, for example, example.de or example.com.

Even while you are visiting our website right now, our web server - that is the computer on which this website is stored - usually automatically saves data such as the following for reasons of operational security, to compile access statistics, etc.

  • the complete Internet address (URL) of the website accessed (e.g. https://www.beispielwebsite.de/beispielunterseite.html/)
  • Browser and browser version (e.g. Chrome 87)
  • the operating system used (e.g. Windows 10)
  • the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen.html/)
  • The host name and IP address of the device being accessed (e.g. COMPUTERNAME and 194.23.43.121).
  • Date and time
  • in files called web server log files.

As a rule, these files are stored for a fortnight and then automatically deleted. We do not pass on this data, but we cannot rule out the possibility that this data may be viewed by the authorities in the event of unlawful conduct.

In short, your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not share your data!

Cookies

Our website uses HTTP cookies to store user-specific data.

Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are cookies?

Whenever you browse the internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the "user-related" information back to our site. Thanks to the cookies, our website knows who you are and offers you the setting you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie is to be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programmes and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.

Cookie data, for example, can look like this:

Name: _ga

Value: GA1.2.1326744211.152111701431-9

Intended use: Differentiation of website visitors

Expiry date: After 2 years

A browser should be able to support these minimum sizes:

  • At least 4096 bytes per cookie
  • At least 50 cookies per domain
  • At least 3000 cookies in total

What are the different types of cookies?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

One can distinguish between 4 types of cookies:

Essential cookies

These cookies are necessary to ensure the basic functions of the website. For example, these cookies are needed when a user places a product in the shopping cart, then continues surfing on other pages and later goes to the checkout. These cookies do not delete the shopping cart even if the user closes his browser window.

Purposeful cookies

These cookies collect information about user behaviour and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behaviour of the website with different browsers.

Targeting cookies

These cookies ensure a better user experience. For example, entered locations, font sizes or form data are saved.

Advertising cookies

These cookies are also called targeting cookies. They are used to deliver individually adapted advertising to the user. This can be very practical, but also very annoying.

Usually, when you visit a website for the first time, you are asked which of these cookie types you would like to allow. And of course, this decision is also stored in a cookie.

How can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option to delete, disable or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer.

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. It is best to search for the instructions in Google with the search term "Delete Cookies Chrome" or "Deactivate Cookies Chrome" in the case of a Chrome browser.

What about my data protection?

The so-called "Cookie Guidelines" have been in place since 2009. These state that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in § 96 para. 3 of the Telecommunications Act (TKG). In Germany, the Cookie Directive has not been implemented as national law. Instead, this directive was largely implemented in § 15 para.3 of the Telemedia Act (TMG).

If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".

Storage of personal data

Personal information that you submit to us electronically on this website, such as your name, email address, address or other personal details when submitting a form or commenting on the blog, together with the time and IP address, will only be used by us for the purpose stated, kept secure and not passed on to third parties.

We therefore only use your personal data for communicating with those visitors who expressly wish to be contacted and for processing the services and products offered on this website. We do not disclose your personal data without consent, but we cannot exclude the possibility that this data may be accessed in the event of unlawful conduct.

If you send us personal data by e-mail - thus away from this website - we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data by e-mail without encryption.

Rights under the General Data Protection Regulation

According to the provisions of the GDPR, you are generally entitled to the following rights:

  • Right of rectification (Article 16 GDPR)
  • Right to erasure ("right to be forgotten") (Article 17 GDPR)
  • Right to restriction of processing (Article 18 GDPR)
  • Right to notification - obligation to notify in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right to object (Article 21 GDPR)
  • Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/ find and for Germany you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) turn.

Evaluation of visitor behaviour

In the following data protection declaration, we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is generally anonymous and we cannot draw any conclusions about your person from your behaviour on this website.

You can find out more about how to object to this analysis of visit data in the following data protection declaration.

TLS encryption with https

TLS, encryption and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for "secure hypertext transfer protocol") to transfer data tap-proof on the internet.

This means that the complete transmission of all data from your browser to our web server is secured - no one can "listen in".

We have thus introduced an additional layer of security and fulfil data protection through technology design Article 25(1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.

You can recognise the use of this data transmission protection by the small lock symbol top left of the browser to the left of the internet address (e.g. beispielseite.de) and the use of the https scheme (instead of http) as part of our internet address.

If you want to know more about encryption, we recommend a Google search for "Hypertext Transfer Protocol Secure wiki" to get good links to further information.

Google Maps Privacy Policy

We use Google Maps from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. Google Maps enables us to better show you locations and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google servers. Here we would like to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

What is Google Maps?

Google Maps is an internet mapping service provided by Google. With Google Maps you can search for exact locations of cities, sights, accommodation or businesses online via a PC, tablet or app. If companies are represented on Google My Business, further information about the company is displayed in addition to the location. To show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we are located. The directions always show you the best or fastest way to reach us. You can call up the directions for routes by car, public transport, on foot or by bicycle. For us, providing Google Maps is part of our customer service.

What data is stored by Google Maps?

In order for Google Maps to be able to offer its service in full, the company must collect and store data from you. This includes the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address entered is also stored. However, this data storage happens on the Google Maps websites. We can only inform you about this, but cannot influence it. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behaviour. Google uses this data primarily to optimise its own services and to provide you with individual, personalised advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID

Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ111701431-5

Intended use: NID is used by Google to customise advertisements to your Google searches. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. This way you will always get tailored ads. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.

Expiry date: After 6 months

Remark: We cannot guarantee the completeness of the data stored. Especially when using cookies, changes can never be ruled out. In order to identify the NID cookie, a separate test page was created where only Google Maps was integrated.

How long and where is the data stored?

Google servers are located in data centres around the world. However, most servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centres are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data on different data carriers. This means that the data can be retrieved more quickly and is better protected against any attempts at manipulation. Each data centre also has special emergency programmes. If, for example, there are problems with Google's hardware or a natural disaster brings the servers to a standstill, the data will pretty much remain protected anyway.

Google stores some data for a set period of time. For other data, Google only offers the option to delete it manually. Furthermore, the company also anonymises information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months respectively.

How can I delete my data or prevent data storage?

With the automatic deletion of location and activity data introduced in 2019, location and web/app activity information will be stored for either 3 or 18 months - depending on your decision - and then deleted. In addition, you can also manually delete this data from your history at any time via your Google Account. If you want to completely prevent your location tracking, you must pause the "Web and App Activity" section in the Google Account. Click "Data and personalisation" and then on the "Activity setting" option. Here you can switch the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works slightly differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer.

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow it or not.

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are appropriate safeguards (such as EU standard contractual clauses) between us and the non-European service provider.

If you would like to learn more about Google's data processing, we recommend that you read the company's own privacy policy at https://policies.google.com/privacy?hl=de.

Google Fonts Privacy Policy

On our website we use Google Fonts. These are the "Google Fonts" of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You do not have to log in or enter a password to use Google Fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry about your Google account information being transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will look at exactly how the data storage looks in more detail.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that are Google to your users free of charge.

Many of these fonts are published under the SIL Open Font License, while others are published under the Apache License. Both are free software licences.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important component to keep the quality of our website high. All Google Fonts are automatically optimised for the web and this saves data volume and is a great advantage especially for use on mobile devices. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can sometimes distort the appearance of texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So we use Google Fonts so that we can present our entire online service as beautifully and consistently as possible.

What data is stored by Google?

When you visit our website, the fonts are reloaded via a Google server. This external call-up transmits data to the Google servers. In this way, Google also recognises that you or your IP address is visiting our website. The Google Fonts API was developed to reduce the use, storage and collection of end user data to what is necessary for the proper provision of fonts. By the way, API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software sector.

Google Fonts stores CSS and font requests securely at Google and is thus protected. Through the collected usage figures, Google can determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. In addition, Google also uses data from its own web crawler to determine which websites use Google Fonts. This data is published in the Google Fonts BigQuery database. Entrepreneurs and developers use the Google web service BigQuery to be able to examine and move large amounts of data.

It should be noted, however, that each Google Font request also automatically transmits information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to easily and quickly change the design or font of a website, for example.

The font files are stored by Google for one year. Google thus pursues the goal of fundamentally improving the loading time of websites. If millions of web pages refer to the same fonts, they are cached after the first visit and immediately reappear on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for one day or one year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. In order to be able to delete this data prematurely, you must contact Google support on https://support.google.com/?hl=de&tid=111701431 contact. You can only prevent data storage in this case if you do not visit our site.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we can access an unlimited sea of fonts and get the most out of our website. You can find out more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=111701431. There, Google addresses privacy-related matters, but really detailed information about data storage is not included. It is relatively difficult to get really precise information about stored data from Google.

You can also find out what data is generally collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/ read up.

Google Analytics Privacy Policy

We use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us to better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and inform you in particular about what data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool used to analyse traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behaviour. These reports may include, but are not limited to, the following:

  • Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
  • Ad reports: Ad reports make it easier for us to analyse and improve our online advertising.
  • Acquisition reports: Acquisition reports give us helpful information on how we can attract more people to our service.
  • Behavioural reports: This tells us how you interact with our website. We can track the path you take on our site and which links you click on.
  • Conversion reports: Conversion is the name given to a process in which you take a desired action as a result of a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are working for you. This is how we want to increase our conversion rate.
  • Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimise our site so that it is found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We thus know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognises you as a new user. The next time you visit our site, you will be recognised as a "returning" user. All collected data is stored together with this user ID. This is what makes it possible to evaluate pseudonymous user profiles in the first place.

In order to be able to analyse our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is standard. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different periods of time.

Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions you take on our website. If you also use other Google systems (such as a Google Account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorise it. Exceptions may occur if required by law.

The following cookies are used by Google Analytics:

Name: _ga

Value: 2.1326744211.152111701431-5

Intended use: By default, analytics.js uses the cookie _ga to store the user ID. Basically, it is used to distinguish between website visitors.

Expiry date: After 2 years

Name: _gid

Value: 2.1687193234.152111701431-1

Intended use: The cookie is also used to distinguish between website visitors

Expiry date: after 24 hours

Name: _gat_gtag_UA_

Value: 1

Intended use: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ .

Expiry date: after 1 minute

Name: AMP_TOKEN

Value: no information

Intended use: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request or an error.

Expiry date: after 30 seconds up to one year

Name: __utma

Value: 1564498958.1564498958.1564498958.1

Intended use: This cookie can be used to track your behaviour on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.

Expiry date: After 2 years

Name: __utmt

Value: 1

Intended use: The cookie is used like _gat_gtag_UA_ to throttle the request rate.

Expiry date: after 10 minutes

Name: __utmb

Value: 3.10.1564498958

Intended use: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.

Expiry date: after 30 minutes

Name: __utmc

Value: 167421564

Intended use: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.

Expiry date: After closing the browser

Name: __utmz

Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/

Intended use: The cookie is used to identify the source of traffic to our website. This means that the cookie stores from where you came to our website. This may have been another page or an advertisement.

Expiry date: After 6 months

Name: __utmv

Value: Not specified

Intended use: The cookie is used to store custom user data. It is always updated when information is sent to Google Analytics.

Expiry date: After 2 years

Remark: This list cannot claim to be complete, as Google also changes the choice of its cookies from time to time.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heat maps. Heat maps show exactly those areas that you click on. This gives us information about where you are "travelling" on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate (Bounce rate: A bounce is when you view only one page on our website and then leave our website again.

Account creation: When you create an account on our website or place an order, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also called IP location determination.

Technical information: Technical information includes your browser type, internet service provider or screen resolution.

Source of origin: Google Analytics and we are of course also interested in which website or which advertisements you came to our site from.

Other data include contact details, any ratings, playing media (e.g. when you play a video via our site), sharing content via social media or adding to your favourites. The list does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.

How long and where is the data stored?

Google has its servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. You can read exactly where Google's data centres are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on different physical data carriers. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. In every Google data centre, there are corresponding emergency programmes for your data. If, for example, the hardware at Google fails or natural disasters paralyse servers, the risk of a service interruption at Google still remains low.

The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period of your user data is set to 14 months. For other so-called event data, we have the option to choose a retention period of 2 months or 14 months.

For Universal Analytics properties, Google Analytics has a default retention period of 26 months for your user data. Then your user data is deleted. However, we have the option to choose the retention period of user data ourselves. Five variants are available to us for this purpose:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

In addition, there is also the option that data is only deleted when you no longer visit our website within the period we have chosen. In this case, the retention period is reset each time you visit our website again within the specified period.

Once the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored separately from user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can prevent Google Analytics from using your data by using the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de download and install. Please note that this add-on only disables the data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer.

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are appropriate safeguards (such as EU standard contractual clauses) between us and the non-European service provider.

We hope we have been able to provide you with the most important information about the data processing of Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Facebook Pixel Privacy Policy

We use the Facebook pixel from Facebook on our website. We have implemented code on our website to do this. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that allow Facebook to track your user actions if you have come to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies allow Facebook to match your user data (customer data such as IP address, user ID) with your Facebook account data. Facebook then deletes this data again. The collected data is anonymous and not visible to us and can only be used in the context of ad placements. If you are a Facebook user and are logged in, your visit to our website is automatically assigned to your Facebook user account.

We only want to show our services and products to people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. In this way, Facebook users (provided they have allowed personalised advertising) see suitable advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

Below we show you those cookies that were set by embedding Facebook Pixel on a test page. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.

Name: _fbp

Value: fb.1.1568287647279.257405483-6111701431-7

Intended use: This cookie is used by Facebook to display advertising products.

Expiry date: After 3 months

Name: fr

Value: 0aPf312HOS5Pboo2r..Bdeiuf...1.0.Bdeiuf.

Intended use: This cookie is used to ensure that Facebook Pixel works properly.

Expiry date: After 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062111701431-3

Value: Name of the author

Intended use: This cookie stores the text and name of a user who leaves a comment, for example.

Expiry date: After 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062

Value: https%3A%2F%2Fwww.testseite...%2F (URL of the author)

Intended use: This cookie stores the URL of the website that the user enters in a text field on our website.

Expiry date: After 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062

Value: E-mail address of the author

Intended use: This cookie stores the user's email address if they have provided it on the website.

Expiry date: After 12 months

Remark: The cookies mentioned above refer to individual user behaviour. Especially with the use of cookies, changes at Facebook can never be ruled out.

Provided you are logged in to Facebook, you can change your settings for advertisements under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change it yourself. If you are not a Facebook user, you can click on http://www.youronlinechoices.com/de/praferenzmanagement/ basically manage your usage-based online advertising. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook's privacy policy, we recommend you read the company's own data policy on https://www.facebook.com/policy.php.

Google Tag Manager Privacy Policy

For our website, we use the Google Tag Manager of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of many helpful marketing products from Google. Via the Google Tag Manager, we can centrally integrate and manage code sections of various tracking tools that we use on our website.

In this privacy policy, we would like to explain to you in more detail what the Google Tag Manager does, why we use it and in what form data is processed.

What is the Google Tag Manager?

The Google Tag Manager is an organisational tool with which we can integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are inserted into the source code of our page. The tags often come from Google-internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform different tasks. They can collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: organisation is half the battle! And that of course also applies to the maintenance of our website. In order to make our website as good as possible for you and all the people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what you are most interested in, where we can improve our services and which people we should still show our offers to. And for this tracking to work, we need to embed appropriate JavaScript codes into our website. In principle, we could include each code section of the individual tracking tools separately in our source code. However, this takes a lot of time and it is easy to lose track. That's why we use the Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and you don't need any programming knowledge. This is how we manage to keep order in our tag jungle.

What data is stored by the Google Tag Manager?

The tag manager itself is a domain that does not set any cookies and does not store any data. It acts as a mere "administrator" of the implemented tags. The data is collected by the individual tags of the different web analysis tools. The data is virtually passed through to the individual tracking tools in the Google Tag Manager and is not stored.

However, the situation is quite different with the embedded tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behaviour is usually collected, stored and processed with the help of cookies. For this, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymised data from us. However, this is only the use and usage of our Tag Manager and not your data stored via the code sections. We allow Google and others to receive selected data in anonymised form. We thus consent to the anonymous sharing of our website data. Which summarised and anonymous data is forwarded exactly, we could not find out - despite long research. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends within the framework of benchmarking measures. Benchmarking compares our own results with those of our competitors. Processes can be optimised on the basis of the information collected.

How long and where is the data stored?

When Google stores data, this data is stored on Google's own servers. The servers are distributed all over the world. Most of them are located in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can find out exactly where the Google servers are located.

You can find out how long the individual tracking tools store data from you in our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our data protection texts on the individual tracking tools, you will find detailed information on how you can delete or manage your data.

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are appropriate safeguards (such as EU standard contractual clauses) between us and the non-European service provider.

If you want to learn more about the Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

Hotjar Privacy Policy

We use Hotjar by Hotjar Limited (Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta) on our website to statistically analyse visitor data. Hotjar is a service that analyses the behaviour and feedback of you as a user on our website through a combination of analytics and feedback tools. We receive reports and visual representations from Hotjar that show us where and how you "move" on our site. Personal data is automatically anonymised and never reaches Hotjar's servers. This means that you as a website user are not personally identified and we still learn a lot about your user behaviour.

What is Hotjar?

As mentioned in the section above, Hotjar helps us analyse the behaviour of our site visitors. These tools offered by Hotjar include heatmaps, conversion funnels, visitor recording, incoming feedback, feedback polls and surveys (for more information about these, please visit https://www.hotjar.com/). In this way, Hotjar helps us to offer you a better user experience and service. On the one hand, it provides a good analysis of online behaviour, and on the other hand, it gives us good feedback about the quality of our website. Because besides all the analytical aspects, we of course also simply want to know your opinion about our website. And with the feedback tool, that's exactly what we can do.

Why do we use Hotjar on our website?

In recent years, the importance of user experience on websites has increased significantly. And for good reason. A website should be built in such a way that you as a visitor feel comfortable and find your way around easily. Thanks to Hotjar's analysis and feedback tools, we can make our website and our offer more attractive. Hotjar's heatmaps are particularly valuable to us. Heatmaps are a form of representation for the visualisation of data. Through Hotjar's heat maps, we can see very precisely what you like to click on, tap on and where you scroll to, for example.

What data is stored by Hotjar?

As you browse our website, Hotjar automatically collects information about your user behaviour. In order to be able to collect this information, we have installed our own tracking code on our website. The following data can be collected via your computer or browser:

  • IP address of your computer (collected and stored in an anonymous format)
  • Screen size
  • Browser info (which browser, which version, etc.)
  • Your location (but only the country)
  • Your preferred language setting
  • Visited web pages (sub-pages)
  • Date and time of access to one of our sub-pages (web pages)

In addition, cookies also store data that is placed on your computer (usually in your browser). No personal data is collected in these. In principle, Hotjar does not pass on any collected data to third parties. However, Hotjar explicitly points out that it is sometimes necessary to share data with Amazon Web Services. In this case, parts of your information are stored on their servers. However, Amazon is bound by a confidentiality obligation not to disclose this data.

Only a limited number of people (Hotjar employees) have access to the stored information. The Hotjar servers are protected by firewalls and IP restrictions (access only to approved IP addresses). Firewalls are security systems that protect computers from unwanted network access. They are designed to act as a barrier between Hotjar's secure internal network and the Internet. Furthermore, Hotjar also uses third-party companies, such as Google Analytics or Optimizely, for its services. These companies may also store information that your browser sends to our website.

The following cookies are used by Hotjar. Since we refer to the cookie list from Hotjar's privacy policy among others at https://www.hotjar.com/legal/policies/cookie-information not every cookie has an exemplary value. The list shows examples of Hotjar cookies used and does not claim to be complete.

Name: ajs_anonymous_id

Value: %2258832463-7cee-48ee-b346-a195f18b06c3%22111701431-5

Intended use: The cookie is usually used for analytics purposes and helps count visitors to our website by tracking whether you have been to this page before.

Expiry date: After one year

Name: ajs_group_id

Value: 0

Intended use: This cookie collects data about user behaviour. This data can then be assigned to a specific visitor group based on commonalities between website visitors.

Expiry date: After one year

Name: _hjid

Value: 699ffb1c-4bfb-483f-bde1-22cfa0b59c6c

Intended use: The cookie is used to maintain a Hotjar user ID that is unique to the website in the browser. This allows user behaviour to be associated with the same user ID on subsequent visits.

Expiry date: After one year

Name: _hjMinimizedPolls

Value: 462568111701431-8

Intended use: Whenever you minimise a Feedback Poll widget, Hotjar sets this cookie. The cookie ensures that the widget really stays minimised when you browse our pages.

Expiry date: After one year

Name: _hjIncludedInSample

Value: 1

Intended use: This session cookie is set to inform Hotjar whether you are part of the selected people (sample) used to generate funnels.

Expiry date: After one year

Name: _hjClosedSurveyInvites

Intended use: This cookie is set when you see an invitation to a feedback survey via a pop-up window. The cookie is used to ensure that this invitation only appears once for you.

Expiry date: After one year

Name: _hjDonePolls

Intended use: As soon as you finish a feedback "question round" with the so-called Feedback Poll Widget, this cookie is set in your browser. This prevents Hotjar from sending you the same surveys again in the future.

Expiry date: After one year

Name: _hjDoneTestersWidgets

Intended use: This cookie is used as soon as you enter your data in the "Recruit User Tester Widget". With this widget we want to recruit you as a tester. The cookie is used so that this form does not appear again and again.

Expiry date: After one year

Name: _hjMinimizedTestersWidgets

Intended use: This cookie is set so that the "Recruit User Tester" remains minimised on all our pages once you have minimised it.

Expiry date: After one year

Name: _hjShownFeedbackMessage

Intended use: This cookie is set when you have minimised or completed the incoming feedback. This is done so that the incoming feedback is immediately loaded as minimised when you navigate to another page where it should be displayed.

Expiry date: After one year

How long and where is the data stored?

We have included a tracking code on our website that is transmitted to Hotjar servers in Ireland (EU). This tracking code contacts Hotjar's servers and sends a script to your computer or device that you use to access our site. The script collects certain data relating to your interaction with our website. This data is then sent to Hotjar's servers for processing. Hotjar has imposed a 365-day data retention period on itself. This means that all data collected by Hotjar that is older than one year is automatically deleted again.

How can I delete my data or prevent data storage?

Hotjar does not store any of your personal data for analysis. The company even advertises with the slogan "We track behaviour, not individuals". You also always have the option to prevent the collection of your data. To do so, you only have to click on the "Opt-out page" and click on "Disable Hotjar". Please note that deleting cookies, using the private mode of your browser or using another browser will result in data being collected again. Furthermore, you can also activate the "Do Not Track" button in your browser. In the Chrome browser, for example, you have to click on the three bars at the top right and go to "Settings". There, in the "Privacy" section, you will find the option "Send a "Do Not Track" request with browser accesses". Now just activate this button and no data will be collected by Hotjar.

More details on the privacy policy and what data is collected by Hotjar and in what way can be found on https://www.hotjar.com/legal/policies/privacy?tid=111701431.

Email marketing

Of course, we want to stay in touch with you and always present you with the most important news about our company. To do this, we use, among other things, email marketing, an essential part of our online marketing. Provided you agree to it or it is permitted by law, we will send you newsletters, e-mails or other notifications. When we use the term "newsletter" in the following text, we mainly mean e-mails sent on a regular basis.

How do you sign up for our email marketing?

If you want to take part in our email marketing (mostly via newsletter), you usually just have to register with your email address. To do this, you fill out an online form and send it off. However, it may also happen that we ask you for your title and name so that we can write to you personally.

In principle, the registration for newsletters works with the help of the so-called "double opt-in procedure". After you have registered for our newsletter on our website, you will receive an email to confirm your newsletter registration. This ensures that the e-mail address belongs to you and that no one has registered with a third-party e-mail address. We or a notification tool we use logs each individual subscription. This is necessary so that we can prove that the registration process is legally correct. As a rule, the time of registration, the time of the registration confirmation and your IP address are saved. In addition, it is also logged when you make changes to your stored data.

How long may we store your e-mail address?

If you unsubscribe your email address from our email/newsletter distribution list, we may store your address for up to three years based on our legitimate interests so that we can still prove your consent at the time. We may only process this data if we need to defend ourselves against any claims.

However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently object to the consent, we reserve the right to store your email address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course also keep your email address.

On what legal basis do we conduct email marketing?

The sending of our newsletter is based on your consent. This means that we may only send you a newsletter if you have actively registered for it beforehand. If consent is not necessary, then the newsletter is sent on the basis of the legitimate interest in direct marketing, insofar as this is legally permitted. Even if we commission a service provider, this happens on the basis of our legitimate interest. We record your registration process so that we can always prove that it complies with our laws.

What is in our newsletters?

Of course, we do not want to annoy you in any way with our newsletter. That's why we really always try to offer only relevant and interesting content. For example, you can learn more about our company, our services or products. Since we are always improving our offers, you will also always find out through our newsletter when there is news or we are currently offering special, lucrative promotions.

If we use a service provider that offers a professional mailing tool for our email marketing, we do so in order to be able to offer you fast and secure newsletters.

What data is stored?

When you become a subscriber to our newsletter via our website, you confirm membership of an email list by email. In addition to your IP address and e-mail address, your name, address and telephone number may also be stored. However, only if you agree to this data storage. In addition, information about your device or your preferred content on our website may also be stored. You can find out more about the storage of data when you visit a website in the section "Automatic data storage".

Information on special email marketing services, if available, can be found in the following sections.

How can I cancel my subscription?

You have the option to cancel your newsletter subscription at any time. All you have to do is revoke your consent to the newsletter subscription. This usually only takes a few minutes or a few clicks. In most cases, you will find a link directly in our newsletter to cancel your subscription. If you really can't find the link in the newsletter, please contact us by email and we will cancel your newsletter subscription.

MailChimp Privacy Policy

Like many other websites, we also use the services of the newsletter company MailChimp on our website. The operator of MailChimp is the company The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can send you interesting news very easily via newsletter. With MailChimp we don't have to install anything and can still draw from a pool of really useful features. In the following, we will go into more detail about this email marketing service and inform you about the most important data protection-relevant aspects.

What is MailChimp?

MailChimp is a cloud-based newsletter management service. "Cloud-based" means that we do not have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure - which is available via the internet - on an external server. This way of using a software is also called SaaS (Software as a Service).

With MailChimp we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can run single campaigns, regular campaigns, autoresponders (automatic emails), A/B tests, RSS campaigns (sending out at predefined time and frequency) and follow-up campaigns.

Why do we use MailChimp on our website?

Basically, we use a newsletter service to keep in touch with you. We want to tell you what's new with us or what attractive offers we currently have in our programme. For our marketing measures, we always look for the simplest and best solutions. And for this reason we have also chosen the newsletter management service from Mailchimp. Although the software is very easy to use, it offers a large number of helpful features. This allows us to design interesting and beautiful newsletters in just a short time. Through the design templates offered, we design each newsletter individually and thanks to the "Responsive Design", our content is also displayed legibly and beautifully on your smartphone (or other mobile device).

Through tools such as the A/B test or the extensive analysis options, we see very quickly how our newsletters are received by you. This allows us to react if necessary and improve our offer or our services.

Another advantage is the "cloud system" of Mailchimp. The data is not stored and processed directly on our server. We can retrieve the data from external servers and save our storage space in this way. In addition, the maintenance effort is significantly lower.

What data is stored by MailChimp?

Rocket Science Group LLC (MailChimp) maintains online platforms that allow us to contact you (if you have subscribed to our newsletter). When you become a subscriber to our newsletter via our website, you confirm by email that you are a member of a MailChimp email list. So that MailChimp can also prove that you have subscribed to the "list provider", the date of subscription and your IP address are stored. Furthermore, MailChimp stores your email address, name, physical address and demographic information such as language or location.

This information is used to send you emails and to enable certain other MailChimp functions (such as newsletter evaluation).

MailChimp also shares information with third parties to provide better services. MailChimp also shares some data with third-party advertising partners to better understand the interests and concerns of its customers in order to provide more relevant content and targeted advertising.

Through so-called "web beacons" (these are small graphics in HTML emails), MailChimp can determine whether the email has arrived, whether it has been opened and whether links have been clicked. All this information is stored on the MailChimp servers. This gives us statistical evaluations and allows us to see exactly how well our newsletter was received. In this way, we can adapt our offer much better to your wishes and improve our service.

MailChimp may also use this data to improve its own service. In this way, for example, the dispatch can be technically optimised or the location (country) of the recipients can be determined.

The following cookies can be set by Mailchimp. This is not a complete cookie list, but rather an exemplary selection:

Name: AVESTA_ENVIRONMENT

Value: Prod

Intended use: This cookie is necessary to provide the Mailchimp services. It is always set when a user registers for a newsletter mailing list.

Expiry date: after the close of the meeting

Name: ak_bmsc

Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001111701431-3

Intended use: The cookie is used to distinguish a human from a bot. In this way, secure reports about the use of a website can be created.

Expiry date: after 2 hours

Name: bm_sv

Value: A5A322305B4401C2451FC22FFF547486~FEsKGvX8eovCwTeFTzb8//I3ak2Au…

Intended use: The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to offer a visitor a secure and easy virtual payment process. For this purpose, the user is anonymously identified on the website.

Expiry date: after 2 hours

Name: _abck

Value: 8D545C8CCA4C3A50579014C449B045111701431-9

Intended use: We have not been able to find out any more information about the purpose of this cookie.

Expiry date: After one year

Sometimes it may happen that you open our newsletter via a specified link for better display. This is the case, for example, if your email programme does not work or the newsletter is not displayed properly. The newsletter is then displayed via a MailChimp website. MailChimp also uses cookies (small text files that store data on your browser) on its own websites. Personal data may be processed by MailChimp and its partners (e.g. Google Analytics). This data collection is the responsibility of MailChimp and we have no influence on it. In the "Cookie Statement" of MailChimp (under: https://mailchimp.com/legal/cookies/) you will learn exactly how and why the company uses cookies.

How long and where is the data stored?

As MailChimp is an American company, all collected data is also stored on American servers.

In principle, the data remains permanently stored on Mailchimp's servers and is only deleted when a request is made by you. You can have us delete your contact. This permanently removes all your personal data for us and anonymises you in the Mailchimp reports. However, you can also request MailChimp to delete your data directly. Then all your data will be removed there and we will receive a notification from MailChimp. After we receive the email, we have 30 days to delete your contact from all connected integrations.

How can I delete my data or prevent data storage?

You can withdraw your consent to receive our newsletter at any time within the email received by clicking on the link at the bottom. Once you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.

If you access a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate these cookies at any time.

Depending on the browser, deactivating or deleting cookies works slightly differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer.

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow it or not.

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are appropriate safeguards (such as EU standard contractual clauses) between us and the non-European service provider.

You can find out more about MailChimp's use of cookies at https://mailchimp.com/legal/cookies/, information on data protection at MailChimp (Privacy) can be found at https://mailchimp.com/legal/privacy/ read up.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

We use Google Ads (formerly Google AdWords) as an online marketing measure to promote our products and services. In this way, we want to draw more people's attention to the high quality of our offers on the internet. As part of our advertising measures through Google Ads, we use the conversion tracking of the company Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article, we will go into more detail about why we use conversion tracking, what data is stored in the process and how you can prevent this data storage.

What is Google Ads Conversion Tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online sector, Google Ads offers the best platform for this. Of course, we also want to get an accurate overview of the cost-benefit factor of our advertising campaigns. That's why we use the Google Ads conversion tracking tool.

But what is a conversion actually? A conversion occurs when you go from being a purely interested website visitor to an active visitor. This happens whenever you click on our ad and then perform another action, such as visiting our website. With Google's conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites as well. The aim is to ensure that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool, we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then make a conversion. This data allows us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimise our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is stored with Google Ads conversion tracking?

We have included a conversion tracking tag or code snippet on our website to better analyse certain user actions. If you now click on one of our Google Ads ads, the "conversion" cookie from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here are the dates of the most important cookies for Google's conversion tracking:

Name: Conversion

Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ111701431-3

Intended use: This cookie stores every conversion you make on our site after coming to us through a Google Ad.

Expiry date: After 3 months

Name: _gac

Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE

Intended use: This is a classic Google Analytics cookie and is used to record various actions on our website.

Expiry date: After 3 months

Remark: The cookie _gac only appears in connection with Google Analytics. The above list is not exhaustive, as Google also uses other cookies for analytical purposes.

As soon as you complete an action on our website, Google recognises the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google recognise that you have found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be further refined and improved with the help of Google Analytics. For ads that Google displays in various locations on the web, cookies called "__gads" or "_gac" may be set under our domain. Since September 2017, various campaign information has been stored by analytics.js with the _gac cookie. The cookie stores this data as soon as you call up one of our pages for which the automatic tagging of Google Ads has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received.

How long and where is the data stored?

At this point, we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named "Conversion" and "_gac" (which is used in connection with Google Analytics) have an expiry date of 3 months.

How can I delete my data or prevent data storage?

You have the option of not participating in Google Ads conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works slightly differently for each browser. Here you will find the instructions on how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer.

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. By downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 all "advertising cookies" are also deactivated. Remember that by deactivating these cookies you do not prevent the advertisements, but only the personalised advertising.

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are appropriate safeguards (such as EU standard contractual clauses) between us and the non-European service provider.

If you would like to learn more about Google's privacy policy, we recommend that you read Google's general privacy policy: https://policies.google.com/privacy?hl=de.

Embedded Social Media Elements Privacy Policy

We include elements of social media services on our website to display images, videos and text.

When you visit pages that display these elements, data is transmitted from your browser to the respective social media service and stored there. We have no access to this data.

The following links will take you to the pages of the respective social media services where it is explained how they handle your data:

Facebook privacy policy

We use selected tools from Facebook on our website. Facebook is a social media network owned by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. These tools enable us to provide you and people interested in our products and services with the best possible experience. Below we provide an overview of the different Facebook tools, what data is sent to Facebook and how you can delete this data.

What are Facebook tools?

Among many other products, Facebook also offers the so-called "Facebook Business Tools". This is the official name of Facebook. However, since the term is hardly known, we have decided to call them simply Facebook Tools. Among them are:

  • Facebook Pixel
  • Social plug-ins (such as the "Like" or "Share" button)
  • Facebook Login
  • Account Kit
  • APIs (programming interface)
  • SDKs (collection of programming tools)
  • Platform integrations
  • Plugins
  • Codes
  • Specifications
  • Documentations
  • Technologies and services

Through these tools, Facebook expands services and has the ability to obtain information about user activity outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads), we can reach exactly these people. However, Facebook needs information about people's wishes and needs in order to show them suitable ads. Thus, information about user behaviour (and contact data) on our website is made available to the company. As a result, Facebook collects better user data and can show interested people the appropriate advertisements about our products or services. The tools thus enable customised advertising campaigns on Facebook.

Facebook calls data about your behaviour on our website "event data". This is also used for measurement and analysis services. This allows Facebook to create "campaign reports" on our behalf about the impact of our advertising campaigns. Furthermore, analytics give us a better insight into how you use our services, website or products. As a result, we use some of these tools to optimise your user experience on our website. For example, social plug-ins allow you to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.

Facebook uses this information to match the data with the data it itself has from you (if you are a Facebook member). Before customer data is transmitted to Facebook, a so-called "hashing" takes place. This means that a data record of any size is transformed into a string of characters. This also serves to encrypt data.

In addition to contact details, "event data" is also transmitted. Event data" refers to the information that we receive about you on our website. For example, which sub-pages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless it has explicit permission or is legally required to do so. "Event data" can also be linked to contact details. This allows Facebook to offer better personalised advertising. After the matching process already mentioned, Facebook deletes the contact data again.

In order to deliver ads in an optimised way, Facebook only uses Event Data when it has been aggregated with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies will be placed in your browser. We go into more detail about individual Facebook cookies in the descriptions of each Facebook tool. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with its own user data.

How can I delete my data or prevent data storage?

In accordance with the Basic Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.

A complete deletion of the data only takes place if you delete your Facebook account completely. And this is how deleting your Facebook account works:

1) Click on Settings on the right side of Facebook.

2) Then click on "Your Facebook information" in the left column.

3) Now click "Deactivation and deletion".

4) Now select "Delete account" and then click on "Continue and delete account".

5) Now enter your password, click on "Next" and then on "Delete account".

The storage of data that Facebook receives via our site takes place, among other things, via cookies (e.g. for social plugins). In your browser, you can deactivate, delete or manage individual or all cookies. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer.

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow it or not.

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are appropriate safeguards (such as EU standard contractual clauses) between us and the non-European service provider.

We hope we have provided you with the most important information about the use and data processing by Facebook tools. If you want to learn more about how Facebook uses your data, we recommend that you read the data policies on https://www.facebook.com/about/privacy/update.

Instagram privacy policy

We have integrated Instagram functions on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of Facebook's products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you call up web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is thus processed across all Facebook companies.

In the following, we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. As Instagram belongs to Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.

What is Instagram?

Instagram is one of the most popular social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms like YouTube or Vimeo. You can upload photos and short videos on "Insta" (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can also just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also reacted to this boom. We want you to feel as comfortable as possible on our website. That's why a varied presentation of our content is a matter of course for us. Through the embedded Instagram features, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful to us for personalised advertising on Facebook. This way, only people who are really interested in our products or services receive our ads.

Instagram also uses the collected data for measurement and analysis purposes. We get aggregate statistics and thus more insight about your likes and interests. It is important to note that these reports do not identify you personally.

What data is stored by Instagram?

If you come across one of our pages that have Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram's servers. In the process, data is sent to Instagram, stored and processed. And this is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases you have made, about advertisements you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. This customer data is only transmitted to Instagram if it has been "hashed" beforehand. Hashing means that a data record is transformed into a character string. This makes it possible to encrypt the contact data. In addition, the above-mentioned "event data" is also transmitted. By "event data" Facebook - and consequently also Instagram - understands data about your user behaviour. It may also happen that contact data is combined with event data. The contact data collected is compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works the same way as on Facebook. This means: if you have an Instagram account or www.instagram.com Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. After 90 days at the latest (after matching), this data is deleted again or anonymised. Although we have intensively studied Instagram's data processing, we cannot say exactly what data Instagram collects and stores.

In the following, we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta picture). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies are set in your browser, of course.

These cookies were used in our test:

Name: csrftoken

Value: ""

Intended use: This cookie is most likely set for security reasons to prevent falsification of requests. However, we were not able to find out more about this.

Expiry date: After one year

Name: mid

Value: ""

Intended use: Instagram sets this cookie to optimise its own services and offers on and off Instagram. The cookie sets a unique user ID.

Expiry date: after the end of the meeting

Name: fbsr_111701431124024

Value: no information

Intended use: This cookie stores the log-in request for users of the Instagram app.

Expiry date: after the end of the meeting

Name: rur

Value: ATN

Intended use: This is an Instagram cookie that ensures functionality on Instagram.

Expiry date: after the end of the meeting

Name: url

Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe111701431”

Intended use: This cookie is used for Instagram's marketing purposes.

Expiry date: after the end of the meeting

Remark: We cannot make any claim to completeness here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between Facebook companies with external partners and with people you connect with around the world. The data processing is carried out in compliance with its own data policy. Your data is distributed on Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the Basic Data Protection Regulation, you have the right of access, portability, rectification and deletion of your data. You can manage your data in the Instagram settings. If you want to delete your data on Instagram completely, you must permanently delete your Instagram account.

And this is how deleting the Instagram account works:

First open the Instagram app. On your profile page, go down and click on "Help section". Now you will come to the company's website. On the website, click on "Manage your account" and then on "Delete your account".

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and consequently will not be deleted.

As mentioned above, Instagram primarily stores your data via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the management always works a little differently. Here we show you the instructions for the most important browsers.

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer.

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are appropriate safeguards (such as EU standard contractual clauses) between us and the non-European service provider.

We have tried to bring you closer to the most important information about Instagram's data processing. At https://help.instagram.com/519522125107875

you can take a closer look at Instagram's data policies.

Twitter privacy policy

We have integrated Twitter functions on our website. These are, for example, embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and a social media platform of the company Twitter Inc, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.

To our knowledge, in the European Economic Area and in Switzerland, no personal data or data about your web activities are transmitted to Twitter by the mere inclusion of the Twitter function. Only when you interact with the Twitter functions, such as clicking on a button, can data be sent to Twitter, stored and processed there. We have no influence on this data processing and bear no responsibility for it. Within the framework of this privacy policy, we want to give you an overview of what data Twitter stores, what Twitter does with this data and how you can largely protect yourself from the data transfer.

What is Twitter?

For some, Twitter is a news service, for others a social media platform and still others speak of a microblogging service. All these terms have their justification and mean more or less the same thing.

Both private individuals and companies use Twitter to communicate with interested people via short messages. Twitter only allows 280 characters per message. These messages are called "tweets". Unlike Facebook, for example, the service does not focus on expanding a network for "friends", but wants to be understood as a worldwide and open news platform. On Twitter, you can also have an anonymous account and tweets can be deleted by the company on the one hand and by the users themselves on the other.

Why do we use Twitter on our website?

Like many other websites and companies, we try to offer our services and communicate with our customers through various channels. Twitter in particular has grown close to our hearts as a useful "little" news service. Time and again we tweet or retweet exciting, funny or interesting content. We realise that you can't follow every channel separately. After all, you also have something else to do. That's why we have also integrated Twitter functions on our website. You can follow our Twitter activity "on the spot" or follow a direct link to our Twitter page. Through this integration, we want to strengthen our service and the user-friendliness of our website.

What data is stored by Twitter?

On some of our subpages you will find built-in Twitter functions. When you interact with the Twitter content, such as clicking on a button, Twitter can collect and store data. This is the case even if you do not have a Twitter account yourself. Twitter calls this data "log data". This includes demographic data, browser cookie IDs, your smartphone ID, hashed email addresses, and information about which pages you have visited on Twitter and what actions you have taken. Twitter naturally stores more data if you have a Twitter account and are logged in. Mostly, this storage happens via cookies. Cookies are small text files that are usually set in your browser and transmit different information to Twitter.

We will now show you which cookies are set when you are not logged in to Twitter but visit a website with built-in Twitter functions. Please consider this list as an example. We can in no way guarantee completeness here, as the choice of cookies always changes and depends on your individual actions with the Twitter content.

These cookies were used in our test:

Name: personalization_id

Value: “v1_cSJIsogU51SeE111701431”

Intended use: This cookie stores information about how you use the website and through which advertisements you may have come to Twitter.

Expiry date: After 2 years

Name: lang

Value: de

Intended use: This cookie saves your preset or preferred language.

Expiry date: after the close of the meeting

Name: guest_id

Value: 111701431v1%3A157132626

Intended use: This cookie is set to identify you as a guest. 

Expiry date: After 2 years

Name: fm

Value: 0

Intended use: Unfortunately, we were unable to find out the purpose of this cookie.

Expiry date: after the close of the meeting

Name: external_referer

Value: 1117014312beTA0sf5lkMrlGt

Intended use: This cookie collects anonymous data, such as how often you visit Twitter and how long you visit Twitter.

Expiry date: After 6 days

Name: eu_cn

Value: 1

Intended use: This cookie stores user activity and is used for various advertising purposes by Twitter.

Expiry date: After one year

Name: ct0

Value: c1179f07163a365d2ed7aad84c99d966

Intended use: Unfortunately, we have not found any information on this cookie.

Expiry date: after 6 hours

Name: _twitter_sess

Value: 53D%253D–dd0248111701431-

Intended use: This cookie allows you to use functions within the Twitter website.

Expiry date: after the close of the meeting

Remark: Twitter also works with third-party providers. That's why we also detected the three Google Analytics cookies _ga, _gat, _gid during our test.

Twitter uses the collected data on the one hand to better understand user behaviour and thus improve its own services and advertising offers, on the other hand the data also serve internal security measures.

How long and where is the data stored?

When Twitter collects data from other websites, it is deleted, aggregated or otherwise obscured after a maximum of 30 days. The Twitter servers are located on various server centres in the United States. Accordingly, it can be assumed that the collected data is collected and stored in America. After our research, we could not clearly determine whether Twitter also has its own servers in Europe. In principle, Twitter can store the collected data until it is no longer useful to the company, you delete the data or there is a statutory deletion period.

How can I delete my data or prevent data storage?

In its privacy policy, Twitter repeatedly emphasises that it does not store any data from external website visits if you or your browser are located in the European Economic Area or Switzerland. However, if you interact with Twitter directly, Twitter will of course store data about you.

If you have a Twitter account, you can manage your data by clicking on "More" under the "Profile" button. Then click on "Settings and data protection". Here you can manage the data processing individually.

If you do not have a Twitter account, you can click on twitter.com and then click on "Individualisation". Under the item "Individualisation and data" you can manage your collected data.

Most data is stored via cookies, as mentioned above, and you can manage, deactivate or delete these in your browser. Please note that you can only "edit" the cookies in the browser you have chosen. This means: if you use a different browser in the future, you will have to manage your cookies there again according to your wishes. Here are the instructions for cookie management of the most popular browsers.

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer.

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

You can also manage your browser in such a way that you are informed for each individual cookie. Then you can always decide individually whether to allow a cookie or not.

Twitter also uses the data for personalised advertising inside and outside Twitter. You can switch off personalised advertising in the settings under "Individualisation and data". If you use Twitter on a browser, you can switch off the personalised advertising under http://optout.aboutads.info/?c=2&lang=EN deactivate

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are appropriate safeguards (such as EU standard contractual clauses) between us and the non-European service provider.

We hope we have given you a basic overview of Twitter's data processing. We do not receive any data from Twitter and are not responsible for what Twitter does with your data. If you have any further questions on this topic, we recommend that you read the Twitter privacy statement at https://twitter.com/de/privacy.

LinkedIn Privacy Policy

We use social plug-ins of the social media network LinkedIn, of the company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA on our website. The social plug-ins can be feeds, sharing of content or links to our LinkedIn page. The social plug-ins are clearly marked with the familiar LinkedIn logo and allow, for example, interesting content to be shared directly via our website. For the European Economic Area and Switzerland, LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing.

By embedding such plug-ins, data can be sent to LinkedIn, stored and processed there. In this privacy policy, we want to inform you about what data is involved, how the network uses this data and how you can manage or prevent the data storage.

What is LinkedIn?

LinkedIn is the largest social network for business contacts. Unlike Facebook, for example, it focuses exclusively on building business contacts. Companies can present services and products on the platform and establish business relationships. Many people also use LinkedIn for job hunting or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria there are about 1.3 million.

Why do we use LinkedIn on our website?

We know how busy you are. You can't follow all the social media channels individually. Even if it would be worth it, as in our case. Because time and again we post interesting news or reports that are worth spreading. That is why we have created the possibility on our website to share interesting content directly on LinkedIn or to link directly to our LinkedIn page. We consider built-in social plug-ins to be an enhanced service on our website. The data that LinkedIn collects also helps us to show possible advertising measures only to people who are interested in our offer.

What data is stored by LinkedIn?

LinkedIn does not store any personal data merely by integrating the social plug-ins. LinkedIn calls this data generated by plug-ins passive impressions. However, when you click on a social plug-in, for example to share our content, the platform stores personal data as so-called "active impressions". And this is regardless of whether you have a LinkedIn account or not. If you are logged in, the collected data is assigned to your account.

Your browser establishes a direct connection to LinkedIn's servers when you interact with our plug-ins. In this way, the company logs various usage data. In addition to your IP address, this may include login data, device information or information about your internet or mobile provider. If you access LinkedIn services via your smartphone, your location (after you have allowed this) can also be determined. LinkedIn may also share this data with third party advertisers in a "hashed" form. Hashing means that a data record is turned into a string of characters. This makes it possible to encrypt the data in such a way that people can no longer be identified.

Most data about your user behaviour is stored in cookies. These are small text files that are usually set in your browser. LinkedIn may also use web beacons, pixel tags, display tags and other device identifiers.

Various tests also show which cookies are set when a user interacts with a social plug-in. The data found cannot claim to be complete and only serves as an example. The following cookies were set without being logged in to LinkedIn:

Name: bcookie

Value: =2&34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16111701431-

Intended use: The cookie is a so-called "browser ID cookie" and consequently stores your identification number (ID).

Expiry date: After 2 years

Name: lang

Value: v=2&lang=en-en

Intended use: This cookie saves your preset or preferred language.

Expiry date: after the close of the meeting

Name: lidc

Value: 1818367:t=1571904767:s=AQF6KNnJ0G111701431…

Intended use: This cookie is used for routing. Routing records the ways you came to LinkedIn and how you navigate through the website there.

Expiry date: after 24 hours

Name: rtc

Value: kt0lrv3NF3x3t6xvDgGrZGDKkX

Intended use: No further information could be obtained about this cookie.

Expiry date: after 2 minutes

Name: JSESSIONID

Value: ajax:1117014312900777718326218137

Intended use: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.

Expiry date: after the close of the meeting

Name: bscookie

Value: "v=1&201910230812...

Intended use: This cookie is a security cookie. LinkedIn describes it as a secure browser ID cookie.

Expiry date: After 2 years

Name: fid

Value: AQHj7Ii23ZBcqAAAA...

Intended use: No further information could be found on this cookie.

Expiry date: after 7 days

Remark: LinkedIn also works with third-party providers. That's why we also detected the two Google Analytics cookies _ga and _gat during our test.

How long and where is the data stored?

In principle, LinkedIn will retain your personal data for as long as it considers it necessary to provide its services. However, LinkedIn deletes your personal data when you delete your account. In some exceptional cases, LinkedIn may retain some data in aggregate and anonymised form even after you delete your account. Once you delete your account, other people will not be able to see your data within one day. LinkedIn generally deletes data within 30 days. However, LinkedIn retains data if it is necessary for legal reasons. Data that can no longer be assigned to a person remains stored even after the account is closed. The data is stored on various servers in America and presumably also in Europe.

How can I delete my data or prevent data storage?

You have the right to access and also delete your personal data at any time. You can manage, change and delete your data in your LinkedIn account. You can also request a copy of your personal data from LinkedIn.

How to access the account data in your LinkedIn profile:

In LinkedIn, click on your profile icon and select the "Settings and Privacy" section. Now click on "Privacy" and then on "Change" in the section "How LinkedIn uses your data". In just a short time, you can download selected data about your web activity and account history.

You also have the option in your browser to prevent data processing by LinkedIn. As mentioned above, LinkedIn stores most data via cookies that are set in your browser. You can manage, deactivate or delete these cookies. Depending on which browser you have, the management works slightly differently. You can find the instructions for the most common browsers here:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer.

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are appropriate safeguards (such as EU standard contractual clauses) between us and the non-European service provider.

We have tried to bring you closer to the most important information about LinkedIn's data processing. At https://www.linkedin.com/legal/privacy-policy learn even more about the data processing of the social media network LinkedIn.

YouTube privacy policy

We have integrated YouTube videos on our website. This allows us to present interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you call up a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. In the process, various data are transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following, we would like to explain in more detail what data is processed, why we have embedded YouTube videos and how you can manage or delete your data.

What is YouTube?

On YouTube, users can watch, rate, comment and upload videos for free. Over the last few years, YouTube has become one of the most important social media channels worldwide. In order for us to be able to display videos on our website, YouTube provides a code snippet that we have incorporated on our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course, we can't do without interesting videos. With the help of our embedded videos, we provide you with further helpful content in addition to our texts and images. In addition, the embedded videos make our website easier to find on the Google search engine. Also, when we run ads via Google Ads, Google can - thanks to the collected data - really only show these ads to people who are interested in what we have to offer.

What data is stored by YouTube?

As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet service provider. Other data may include contact details, any ratings, sharing of content via social media or adding to your favourites on YouTube.

If you are not signed in to a Google Account or YouTube account, Google stores data with a unique identifier associated with your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data can't be stored because fewer cookies are set.

In the following list, we show cookies that were set in the browser in a test. On the one hand, we show cookies that are set without a logged-in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.

Name: YSC

Value: b9-CV6ojI5Y111701431-1

Intended use: This cookie registers a unique ID to store statistics of the video watched.

Expiry date: after the close of the meeting

Name: PREF

Value: f1=50000000

Intended use: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.

Expiry date: After 8 months

Name: GPS

Value: 1

Intended use: This cookie registers your unique ID on mobile devices to track GPS location.

Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE

Value: 95Chz8bagyU

Intended use: This cookie attempts to estimate the user's bandwidth on our websites (with embedded YouTube video).

Expiry date: After 8 months

Other cookies that are set when you are logged in with your YouTube account:

Name: APISID

Value: zILlvClZSkqGsSwI/AU1aZI6HY7111701431-

Intended use: This cookie is used to create a profile of your interests. The data is used for personalised advertisements.

Expiry date: After 2 years

Name: CONSENT

Value: YES+AT.de+20150628-20-0

Intended use: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorised attacks.

Expiry date: after 19 years

Name: HSID

Value: AcRwpgUik9Dveht0I

Intended use: This cookie is used to create a profile about your interests. This data helps us to display personalised advertising.

Expiry date: After 2 years

Name: LOGIN_INFO

Value: AFmmF2swRQIhALl6aL...

Intended use: Information about your login data is stored in this cookie.

Expiry date: After 2 years

Name: SAPISID

Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM

Intended use: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.

Expiry date: After 2 years

Name: SID

Value: oQfNKjAsI111701431-

Intended use: This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form.

Expiry date: After 2 years

Name: SIDCC

Value: AN0-TYuqub2JOcDTyL

Intended use: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.

Expiry date: After 3 months

How long and where is the data stored?

The data that YouTube receives from you and processes is stored on Google servers. Most of these servers are located in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de  you can see exactly where the Google data centres are located. Your data is distributed across the servers. This means that the data can be accessed more quickly and is better protected against manipulation.

Google stores the collected data for different lengths of time. Some data you can delete at any time, others are automatically deleted after a limited time and still others are stored by Google for a longer period of time. Some data (such as items from "My Activity", photos or documents, products) stored in your Google Account will remain stored until you delete them. Even if you are not signed in to a Google Account, you can delete some data associated with your device, browser or app.

How can I delete my data or prevent data storage?

In principle, you can delete data in the Google Account manually. With the automatic deletion function of location and activity data introduced in 2019, information is stored depending on your decision - either 3 or 18 months and then deleted.

Whether you have a Google account or not, you can configure your browser to delete or disable cookies from Google. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer.

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way you can decide for each individual cookie whether you allow it or not. As YouTube is a subsidiary of Google, there is a joint privacy policy. If you want to learn more about how your data is handled, we recommend the privacy policy at https://policies.google.com/privacy?hl=de.

All texts are protected by copyright.

Source: Created with the Data protection generator from AdSimple

https://www.adsimple.at/datenschutztext/datenschutztext-1701431/

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